I help organizations and teams create complex web experiences specializing in detailed information architecture, user flows, and user testing based on human-centered design principles
A strong information architecture informs the backbone of any interactive experience. I help translate complex requirements into a logical structure.
From a strong information architecture, potential user flows begin to surface. I bring empathy toward understanding how users would move through the structure of the experience in the form of personas and user flows.
Once user flows are translated into interface designs, user testing becomes crucial toward confirming user understanding. I can help develop a testing strategy and work with testers to collate results and make design adjustments.